Associated Schools of Construction

WORKS

Our client is a prominent association in the United States that serves as a hub for professionals and enthusiasts in a specific industry.

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Objectives

Improved User Experience: Enhance the website to provide personalized views and content tailored to each member's level, offering a more intuitive user experience.
Efficient Membership Management: Streamline the management of memberships, access levels, and renewals to simplify administrative tasks.
Enhanced Engagement: Create a visually appealing and user-friendly platform to boost member participation in forums, events, and resource sharing.
Scalability: Design a flexible website architecture that can adapt to the association's evolving needs, allowing for the addition of new features and membership tiers in the future.
Increased Retention: Provide value-added content and services to improve member satisfaction and retention rates.

Analysis and planning

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Client requirement:
The client, a prominent U.S. association, needed a new website to serve as a hub for its members, with the goal of streamlining membership management, improving communication, and enhancing overall engagement. Our analysis identified key areas for improvement, particularly in user experience and administrative efficiency, which informed the development of a robust website strategy.

We collaborated with the association to fully understand their needs, including personalized user journeys, effective content delivery, and a scalable platform to accommodate future growth.

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System architecture

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We utilized WordPress with Elementor and integrated a membership management plugin to structure the site. This architecture allowed for smooth scalability and easy management of content, while the membership plugin provided automated membership handling, renewals, and access controls.

The website was designed to feature custom views for different membership tiers, offering a tailored experience for each user, and included an admin-friendly backend to manage members and events effortlessly.

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Integration and testing

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Integration of essential features:
We implemented features like custom content views based on membership levels and forums for member engagement. Additionally, we integrated event registration, resource sharing tools, and personalized member dashboards to enhance engagement.

Rigorous testing ensured that the site delivered a seamless experience across devices and platforms, with particular attention given to the membership management processes, scalability, and user interaction.

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Conclusion

This project successfully transformed the association’s online presence by leveraging technology to create an engaging, user-friendly platform. The new website improved membership management, increased engagement, and provided scalable solutions for future growth. The use of WordPress, Elementor, and a membership plugin allowed the association to efficiently manage their members, resulting in higher retention rates and member satisfaction. This case study highlights the power of a well-executed digital strategy in enhancing both user experience and operational efficiency.