WORKS
The task was to refine the design of the shop’s homepage, prioritizing the display of promotions, products, and the company’s ethos. This involved a focused approach, ensuring alignment with the brand’s visual identity.
Client requirement:
Our client wanted to elevate their homepage by highlighting promotions and key product offerings without losing the essence of their brand. We collaborated closely with their team to understand their brand guidelines, values, and marketing objectives, and conducted a detailed analysis of the existing homepage to identify areas for improvement.
The planning phase focused on structuring the homepage to maximize the visibility of promotions and product features, ensuring that the user experience was seamless and aligned with the brand’s identity.
We chose a responsive and modular design approach to create a flexible homepage that would adapt to different campaigns and promotions. The architecture allowed for easy updates to banners and promotional sections, ensuring that the client could regularly refresh content without disrupting the overall flow or design of the page.
Integration of essential features:
The redesign process involved integrating new banner systems and product display modules. We created an intuitive layout where promotions were prominently featured while still maintaining a balance with product visibility. A key aspect was implementing a content management system (CMS) to allow the client to quickly update promotional content and adjust the homepage layout according to ongoing campaigns.
We carried out extensive testing to ensure that the redesigned homepage was responsive, loading smoothly across different devices and screen sizes while maintaining visual consistency.
Our strategic redesign of the client’s shop homepage met all the objectives, showcasing promotions, products, and brand messaging in a visually appealing and functional way. By respecting the brand’s identity and aligning the new design with their visual guidelines, we delivered a comprehensive, user-centric redesign that effectively communicates the company’s offerings and values.
