Business strategies have come a long way over the years. There are many avenues by which a company can reach its customer base, drive sales and traffic, and even hire workers. More and more companies are hiring hybrid teams of full-time and part-time employees or freelance talent to drive them to success.
These hybrid teams need to be versed in the channels available to them and their organization to bolster their marketing tactics. However, those channels are also available to compete with companies, which means competition between companies is occurring simultaneously across multiple platforms.
Your hybrid team must maximize your resources by using robust marketing tools and practices with proven success rates to achieve your company’s desired outcome, whether it be sales, new customer sign-ups, or lead referrals.
Utilizing conversion rate optimization (CRO) marketing tactics can transform your marketing efforts and help you achieve your company’s goals. The term “conversion” is understood as the moment when a user takes the expected action on your website. CRO marketing allows you to detect what those conversions should be, resolve any barriers that replace the customer journey, and analyze the results to amplify conversion effectiveness.
Not sure where to start? Read on to discover how to get the most out of your marketing budget and reap the business benefits of CRO marketing.
What is conversion rate optimization (CRO) marketing?
What is CRO marketing? As mentioned, a conversion is when someone follows through on a selected action that you simply wanted them to try on your website. It is essentially getting the specified result that will benefit your business. Examples of this include getting someone to subscribe to an email list or newsletter, sign up for a membership, enter their information to inquire about a service or request a quote, purchase an item, register for a webinar or event, or click through to other pages to expand ratings and website traffic.
When we mention CRO, we are referring to the act of optimizing – or making something as effective as possible – the rate of conversions that occur. Simply put, CRO marketing is the practice of utilizing the simplest tools and methods to show website viewers into actual customers for your business.
This type of selling is often used across all digital marketing channels, including social media platforms such as Facebook, Instagram, Pinterest, and LinkedIn. There are marketing agencies and freelancers who are experts in CRO marketing that can help create and execute this system for your business.
When you use Upwork to interact with a freelancer to implement CRO marketing into your business strategy, they will design and plan your business marketing by relying on real data rather than gut instinct or conventional wisdom, which may not always add up in your favor. With real analytics to fall back on, your marketing performance can and will thrive.
Defining conversion rate
A “rate” refers to the proportion of something, so a conversion rate translates to the proportion of individuals who follow through on the conversion, the action you’d like them to try to.
How can we calculate a conversion rate? The formula is simple: the number of conversions divided by the number of visitors to the website, multiplied by 100.
For example, let’s say you are a social media marketing company hosting a webinar and you need to calculate the conversion rate of registrations to participate. Let’s say 500 website visitors view the landing page where the registration information is posted and 275 sign up. The conversion rate would be 55%.
Does this make sense? Now, let’s talk about the benefits of implementing a CRO marketing plan.
CRO Benefits
By using Upwork to hire a workplace or freelancer CRO marketing expert, you will take your business to the next level.
✔ Here are some advantages of putting CRO marketing in place:
You get the most out of your marketing budget – CRO marketing allows you to accumulate more clients and customers without increasing your budget. You will find yourself stretching your budget because the value per acquisition will decrease.
✔ Increases your overall profits: Instead of paying for ads to drive business, the benefit of your CRO marketing tactics goes back into your organization.
CRO Marketing: Basic concepts and methods
CRO marketing specialists have the experience and skills to implement the concepts and methods that best suit your business.
Here are some of the concepts and methods that experts can handle for you.
✔Eliminate distractions
It’s important to make it as easy as possible for potential customers to get from point A to point B and complete the conversion. Eliminate unnecessary clicks, incessant pop-ups, or other barriers on the page that get in the way and distract the user from the most important purpose of their visit. The goal is to keep their attention so they are more likely to continue with the conversion.
✔Use A/B testing to determine what works best
A/B testing refers to testing two versions of something between two groups of individuals. you’ll use A/B testing for logos, taglines, emails, ads, fonts, and color schemes. this system is particularly useful when you’re exploring a company rebrand. you’ll find A/B testing specialists throughout Upwork to help gather information as you test new assets to determine what works best.
✔Create SEO-oriented blog posts.
Having blog content on your website is great for SEO, which drives traffic to the location. What’s even better is when these blogs also include a call to action (CTA) that drives readers to complete a conversion. look for freelance talent with SEO writing experience on Upwork to help create this content for your company.
✔Offer live chat options.
Live chat options provide immediate assistance to anyone in need of customer service. This is usually convenient for the customer, which increases their satisfaction with the company and their likelihood of returning to the website. It also allows the company to cap the specified conversion.
✔Drive traffic through social networks.
Chances are that most of your customers are on social media. Utilizing various social media platforms to boost your business is one of the highest online marketing strategies. once you hire the right CRO marketing specialist at Upwork, they are going to be ready to implement a CRO marketing plan for all your social media content.
✔Don’t let them get away
Not sure which platform to focus on? That’s the beauty of CRO: it will help you determine which social media platform leads to the top conversions, and then you’ll know which channel to put the most effort into.
There will be times when someone visits your website but doesn’t take any action. Don’t worry, you haven’t lost them yet! You will use marketing automation to send personalized messages to guide them through the conversion process. It takes experience to understand how to put together an efficient sales automation ad program, so hiring an independent consultant through Upwork is often helpful.
Increase conversions with freelance talent.
Having a solid presence within the digital marketing world can be an excellent starting point, but having a strong marketing CRO is what you’re going to find driving the success of your business. it’s going to sound like a sort of a lot of strategic planning and implementation, but that’s why an outsourced talent platform like Upwork is often a huge help to your company or organization.